I’ve been in the design industry for 16 years and have been fortunate to work with amazing brands and build start-ups.
I was born & raised in the New York City area with time in San Francisco building with other entrepreneurs.
Proven leader with over 16 years of crafting innovative experiences and campaigns across digital and interactive mediums. I have managed and design product experiences for websites, apps, games, TV, ad tech, and operating systems leading to better user experiences and revenue growth.
I've worked with clients such as Activision Blizzard King, Amazon, and Microsoft, and have led product vision, roadmap, and design from initial conception through production. I am also an entrepreneur at heart having founded, raised, and sold multiple companies.
My skills include:
A well-defined process drives formative research and defines the needs of our users. It also creates beautiful designs and delightful experiences.
Research and understand your users' needs. Focus on user-centric research with the goal of gaining an empathic understanding of what the user needs. Set aside assumptions to gain true user insights.
After gathering insights on your users, begin to analyze and state the core user needs. Collect ideas to begin defining features, functionality, and other elements.
After observing and understanding users, we've begun to form core problem statements and begin creating ideas to solve those problems.
The goal is to now identify the best possible solution. Creation of various designs and prototypes that are then accepted, rejected, or improved based on user's experiences.
Rigorously test, evaluate, and iterate on your product. With the deepest level of insights and testing the product in-market, we then take learnings to further refine and improve the product.
