PublicSquare needed to evolve from a values-driven business directory into a transaction-ready commerce destination. I led the end-to-end redesign, building the Cornerstone Design System, reimagining discovery, search, and checkout, and applying the same commerce frameworks I developed at Amazon to help shoppers find and trust small brands they'd never heard of.
Product exploration jumped 3x (2 to 6 pages per session). Checkout abandonment dropped from 30% to 25%. Ad revenue grew 2.5x, from $800K to over $2M annually. Overall revenue grew 14%.
