Artifact

Niche

Adtech

Year

2023

Services

Product Design, Product Management

About

Artifact is a platform built around gaming digital identity, game discovery, rewards, and user acquisition ad tech. It allows players to create a universal player profile that can be taken to any game they play with rewards given to players for sharing their data, their play time, quests, and more. I was asked to create the product roadmap and designs for the platform, rich media ad flows, and in-game player experience views.

RESULTS

I crafted a player experience that feels native to games and familiar on the platform side. The platform side contains the Home, Discovery, Shop, Player Profile, and fully wallet functionality for web3. This first version of the product engages players and has launched Artifact to close a $2M venture capital raise as a business.