Artifact is a platform built around gaming digital identity, game discovery, rewards, and user acquisition ad tech. It allows players to create a universal player profile that can be taken to any game they play with rewards given to players for sharing their data, their play time, quests, and more. I was asked to create the product roadmap and designs for the platform, rich media ad flows, and in-game player experience views.
I crafted a player experience that feels native to games and familiar on the platform side. The platform side contains the Home, Discovery, Shop, Player Profile, and fully wallet functionality for web3. This first version of the product engages players and has launched Artifact to close a $2M venture capital raise as a business.
This work is foundational for the product and building from the ground up. Being a web3 application, it takes into account new technology and flows surrounding those experiences. My goal for web3 was to abstract web3 concepts out to provide a succinct, easy-to-use experience.
