Indie Expo is a video game platform and video channel focused on celebrating and highlighting video games made by independent studios. The platform focuses on videos and article write-ups sharing across social media. The site needed initial branding for the name and a visual aesthetic to make it stand out.
The result was an excellent exploration into branding and product design for their website. The brand identity was established with a logo and design styles. This was expanded into their digital presence with their website at the core and their channels following.
Brand identity was core to the initial designs but trickled into the designs for their site and their upcoming site for The Indie Game Awards.
